- Publication Number: 397496
- Publication Date: 25th October 2025
Digital Transformation in Agribusiness Management: Evaluating the Role of Smart Technologies in Agricultural Productivity, Market Access, and Business Efficiency
Author: IBRAHIM MIA | ID: 27199320190102036
Reviewed by:
Lilac School of Agriculture & Food (LSAF)
Paper preview
1. Abstract
2. Introduction
3. Literature Review
4. Methodology
5. Findings
6. Conclusion
7. References
Abstract
In many nations, the digital transformation is transforming the way agribusiness operates. Agriculture has been freed from the constraints of land, labour and traditional market systems. Today, farmers and agribusinesses are using smart technology to boost their efficiency. The importance of digital transformation for management of agribusiness is discussed in this study. It highlights agricultural productivity, market access and business efficiency. The report describes how tools like mobile apps, web platforms, sensors and data systems assist farming activities. These instruments can assist farmers to be aware of weather, soil, crops, prices and customer demand. They can also help cut waste and make smarter choices. The report also examines the role of digital technology in improving market access. Many small farmers have trouble connecting to customers and getting fair pricing. Online agricultural platforms will readily connect farmers, suppliers, merchants and customers. This can speed up and improve transparency in the supply chain. Digital payment systems and online communication can also help create stronger corporate ties. Another significant aspect is the efficiency of company. Agribusinesses need to be well planned, have stock control, delivery systems and customer management. Smart technology can be utilised by managers to track products and eliminate operational delays. They can also aid in budgetary planning and quality of service. But there are obstacles with digital change. Many farmers may be untrained, have no internet access, no capital and no technological skills. These concerns can diminish the advantages of smart technologies. The article discusses how digital transformation might generate tremendous potential for modern agribusiness. It can boost efficiency, market access and corporate performance. At the same time, they need sufficient training, investment and policy assistance. The study concludes that Digital Agribusiness can help in the sustainable growth of agriculture. It can also help farmers and companies be more competitive in the future.
References
- Aker, J. C. (2011). Dial “A” for agriculture: A review of information and communication technologies for agricultural extension in developing countries. Agricultural Economics, 42(6), 631–647. https://doi.org/10.1111/j.1574-0862.2011.00545.x
- Barrett, C. B. (2008). Smallholder market participation: Concepts and evidence from eastern and southern Africa. Food Policy, 33(4), 299–317. https://doi.org/10.1016/j.foodpol.2007.10.005
- Basso, B., & Antle, J. (2020). Digital agriculture to design sustainable agricultural systems. Nature Sustainability, 3, 254–256. https://doi.org/10.1038/s41893-020-0510-0
- Food and Agriculture Organization of the United Nations. (2019). Digital technologies in agriculture and rural areas: Status report. FAO. https://openknowledge.fao.org/handle/20.500.14283/ca4887en
- Food and Agriculture Organization of the United Nations. (2021). The state of food and agriculture 2021: Making agrifood systems more resilient to shocks and stresses. FAO. https://openknowledge.fao.org/handle/20.500.14283/cb4476en
- Fountas, S., Carli, G., Sørensen, C. G., Tsiropoulos, Z., Cavalaris, C., Vatsanidou, A., Liakos, B., Canavari, M., Wiebensohn, J., & Tisserye, B. (2015). Farm management information systems: Current situation and future perspectives. Computers and Electronics in Agriculture, 115, 40–50. https://doi.org/10.1016/j.compag.2015.05.011
- Kamilaris, A., Fonts, A., & Prenafeta-Boldú, F. X. (2019). The rise of blockchain technology in agriculture and food supply chains. Trends in Food Science & Technology, 91, 640–652. https://doi.org/10.1016/j.tifs.2019.07.034
- Kamilaris, A., & Prenafeta-Boldú, F. X. (2018). Deep learning in agriculture: A survey. Computers and Electronics in Agriculture, 147, 70–90. https://doi.org/10.1016/j.compag.2018.02.016
- Klerkx, L., Jakku, E., & Labarthe, P. (2019). A review of social science on digital agriculture, smart farming and agriculture 4.0. NJAS: Wageningen Journal of Life Sciences, 90–91, Article 100315. https://doi.org/10.1016/j.njas.2019.100315
- Lowenberg-DeBoer, J., & Erickson, B. (2019). Setting the record straight on precision agriculture adoption. Agronomy Journal, 111(4), 1552–1569. https://doi.org/10.2134/agronj2018.12.0779
- OECD, & Food and Agriculture Organization of the United Nations. (2021). OECD-FAO agricultural outlook 2021–2030. OECD Publishing. https://doi.org/10.1787/19428846-en
- Reardon, T., Echeverria, R., Berdegué, J., Minten, B., Liverpool-Tasie, L. S. O., Tschirley, D., & Zilberman, D. (2019). Rapid transformation of food systems in developing regions. Agricultural Economics, 50(S1), 195–210. https://doi.org/10.1111/agec.12516
- Saiz-Rubio, V., & Rovira-Más, F. (2020). From smart farming towards agriculture 5.0: A review on crop data management. Agronomy, 10(2), Article 207. https://doi.org/10.3390/agronomy10020207
- Sylvester, G. (Ed.). (2019). E-agriculture in action: Blockchain for agriculture. Food and Agriculture Organization of the United Nations and International Telecommunication Union.
- Trendov, N. M., Varas, S., & Zeng, M. (2019). Digital technologies in agriculture and rural areas: Status report. Food and Agriculture Organization of the United Nations.
- Tsan, M., Totapally, S., Hailu, M., & Addom, B. K. (2019). The digitalisation of African agriculture report 2018–2019. Technical Centre for Agricultural and Rural Cooperation.
- Wolfert, S., Ge, L., Verdouw, C., & Bogaardt, M. J. (2017). Big data in smart farming: A review. Agricultural Systems, 153, 69–80. https://doi.org/10.1016/j.agsy.2017.01.023
- World Bank. (2019). Future of food: Harnessing digital technologies to improve food system outcomes. World Bank.
Keywords
digital agribusiness, smart farming, agricultural productivity, market access, business efficiency
All rights to Lilac Magazine are exclusively reserved under the Lilac Group of Companies, ensuring full copyright protection for all published content. As part of its commitment to fostering academic excellence, Lilac Group provides extensive research facilities for Lilac Education students, Lilac Group employees, members, and individuals dedicated to innovation and advanced research. Researchers can also access authentic primary data and verified factual information through Lilac Survey Company and its affiliated entities, facilitating accurate research and data-driven analysis. To obtain the full research paper, interested readers must submit a request with the LMRPID (Lilac Magazine Research Paper ID) via email at lilacpublication@gmail.com. A subscription fee of $100 USD applies, supporting research funding and academic scholarships awarded to dedicated researchers who demonstrate exceptional passion and commitment to their fields. To maintain the highest scholarly standards, Lilac Magazine ensures that all published research meets strict quality control measures, with data accuracy verification and a Turnitin plagiarism check (ensuring less than 10% similarity) along with minor grammatical refinements.